Secure your spot in EBA® Powerhouse today!
Join the high-level online business program designed to help you build out a strategic evergreen ecosystem for your business in order to generate more consistent daily sales.
Join the high-level online business program designed to help you build out a strategic evergreen ecosystem for your business in order to generate more consistent daily sales.
EBA® POWERHOUSE AT A GLANCE
In the Powerhouse program, you will...
- Build out a strategic evergreen ecosystem for your online business that gets all of your products working together in order to generate more daily sales and 10x your revenue.
- Get unlimited support from our Powerhouse Coaching Team, to keep you on track and help work through any challenges as you implement our framework.
- Gain the confidence in your business to speak to your Dream Customer in a way that resonates and actually converts, and to create the products they actually want to buy.
I knew I was in for something special.
"When Ruth's EBA® Powerhouse launched, I knew I was in for something special. It feels on par with a graduate school course, but I know she's the best person to help my business succeed. She's all about putting a little theory into definite action. But be prepared to work hard and dig into your most important asset — grit."
— Melissa Brock, College Money Tips
LET'S GET REAL FOR A MINUTE
10xing your online business isn't about discovering another new tactic—it's about developing a cohesive evergreen strategy that actually works to drive consistent sales.
The online world changes fast, and there will always be new tactics to try. Chances are, you've already tried most of them.
So what hasn't been working?
- You're so busy trying to keep up with the latest trends that you never have time to step back and actually think about the big picture of how your business works together.
- Your products aren't currently converting the way you'd like them to and you fear that something may be off with your messaging.
- The clients and customers you're attracting aren't exactly your Dream Customers, and if you're being honest, you find them draining and exhausting to work with.
- You're afraid to charge more for your products and services, because you don't trust that people will buy.
- You don't have good systems in place for your business right now, and every day it feels like you're just barely holding it today. You'd like to train a team, but you don't know where to start.
- You're spending tons of time creating content on social media, but it's not translating to more sales.
- Lately things have just felt harder, and your confidence has been shaken.
The good news is that all of these problems are fixable.
And at Powerhouse, we walk you through the exact steps to not only get your business working again, but to make it scalable for future growth.
HEY THERE, I'M RUTH!
And I understand exactly what it takes to grow and scale a successful 7-figure business.
Since launching my first business in 2010, I've built four separate 7-figure online brands, and created countless products. I'm also a New York Times bestselling author of 7 books, have launched two top-rated podcasts and even given a TED talk.
None of it has been easy!
And yet, what I've learned is that there's nothing more powerful than having a strategic plan for building and growing your business—one that allows you to scale, and to insert the latest tactics and trends as needed, but still keeps your revenue stable.
And that’s exactly what Powerhouse is all about.
No, it’s not a magic wand, but it IS probably the next best thing: a clearly laid out, step-by-step program that will show you, in crystal clear detail, exactly what to do, in what order, to get where you want to be.
CONSIDER WHAT IS ACTUALLY POSSIBLE...
Imagine having a clear evergreen strategy for your business that just works at every level.
How great would it feel if you knew you could:
- Crystal clear messaging that speaks to your exact Dream Customer. No more working with clients and customers who drain your energy, but instead always attracting the people you actually want to work with, and creating the products that they can't wait to buy.
- A solid attraction strategy to drive a steady flow of Dream Customers into your sales funnels. No more endless hustle, just "hacking the system" to combine organic reach with paid ad spend to consistently fill your funnels with the right people.
- Proven systems for tracking and measuring every piece of your business. No more guessing what's working and hoping you're on track, but instead being able to predict results and plan for future growth with confidence.
- A streamlined process for content creation that resonates and converts. Whether it's your social media, email, podcast, or products, you'll only spend time creating the content that actually gets results.
- Systems, processes, and tools for training your team to tackle the heavy lifting in order to free up more of your time. No more micromanaging or needing to do it all yourself.
- Unlimited access to incredible support and accountability to help keep you on track. No more trying to go it alone, or feeling like no one "gets it."
I feel energized and finally ready to move forward again.
"I’ve spent 10 years trying to make my online business work on my own through a variety of online self-guided classes. The accountability of EBA® Powerhouse and having to submit my homework to move on have already shown me where the other classes went wrong. I feel reenergized to finally move forward again in my business and am looking forward to seeing where the rest of the Powerhouse program takes me!"
— Candace Playforth, Candace Playforth
INTRODUCING POWERHOUSE
The high-level business coaching program that will make scaling your online business finally feel achievable.
Powerhouse is not for beginners. It is a high-level program specifically designed to help established online business owners create a highly strategic evergreen business ecosystem that will allow you to break through your current plateau and 10X your business in order to create the freedom you crave.
The truth is that what got you to here will not get you to the next level of business. You need better systems and you need a real strategy.
That's why we've taken everything we've learned over the last 15 years of building four separate 7-figure brands and coaching thousands of business owners, and distilled it into a program that is like no other.
It's not just another course, it's an implementation experience.
I trust the process.
"EBA® Powerhouse is pushing me to move WAY out of my comfort zone -- and also far quicker than I am comfortable with as an 83% Procrastinator. I trust the process, so I will keep moving forward, even when I don't feel ready!"
— Kathy Gage, Coffee Drinking Mom
HERE'S WHAT'S INCLUDED...
Get the tools and guidance you need to build your evergreen ecosystem and scale your online business with confidence. Your path to freedom.
When you join Powerhouse you'll have instant access to the resources and guided implementation you'll need to scale a successful online business. Our proven process along with unlimited support and accountability will ensure you always know the next step to take.
THE POWERHOUSE CORE PROGRAM
Our core program includes self-guided content that will take you step-by-step through building the phases of the Powerhouse Freedom Path in your own business.
PROGRAM OUTLINE
- PHASE ZERO: Mission — Create clarity on what you and your brand are really about.
- PHASE ONE: Attraction — Draw your Dream Customer into your mission.
- PHASE TWO: Initiation — Create buy-in for your movement and your brand.
- PHASE THREE: Investment — Your customers become “superfan” customers through purchasing your core offer.
- PHASE FOUR: Transformation — Build loyalty from your superfans by creating real transformation.
- PHASE FIVE: Ascension — Build massive credibility & brand evangelists through a high ticket offer.
6 ONE-DAY IMPLEMENTATION INTENSIVES
For every phase of our program, we host one-day Live intensives throughout the year that walk you through each step of the process, where you can create and build in real time. We’ve learned that there’s nothing more motivating and helpful than this kind of focused and facilitated group experience.
PROPRIETARY TOOLS, TEMPLATES & RESOURCES
Implementation is always easier when you have the right tools, templates and resources already created for you. Powerhouse includes access to everything from our proprietary dashboards and trackers to sales copy and email templates.
UNLIMITED LIVE COACHING
It's no secret that running an online business can be overwhelming, but you won't go it alone. With unlimited Live Coaching for each Phase of the program, you can get help from the Powerhouse Coaching team and connect with your fellow Powerhouses.
EXCLUSIVE PRIVATE VOXER ACCESS
We are so excited to offer Powerhouse members direct access to our Coaching team, unlike anything we've offered in any programs before. Just leave us an audio text message at any time, and have a coach get back to you with a specific answer!
PRIVATE FACEBOOK GROUP
Our exclusive Powerhouse Facebook group is the place to connect with your peers and get feedback at any time!
IG POWER PLAY MEMBERSHIP
As a Powerhouse member, you gain exclusive access to IG Power Play—our premium Instagram membership designed for leaders like you. Get weekly Instagram Reel Content Plans built around Ruth's proven GRIT Formula, access to high-level strategy calls with Ruth, and advanced resources to create reels that consistently drive sales and grow your business. This is your blueprint for leveraging Instagram to achieve measurable results.
IG POWER MOVES ONE-DAY INTENSIVE
Ruth has taken everything she’s learned about Instagram and the exact strategy she used to 10X her business last year and packed it into one powerful day. In this exclusive training, she reveals the 5 Power Moves your business needs to scale using Instagram. Get ready to transform your strategy and start seeing real results!
FREE GIFT: IGNITE YOUR BEST YEAR YET
You'll receive Platinum Access to Ruth's Ignite Your Best Year Yet recordings. Ruth walks you through her proprietary process for overcoming fear, getting clarity on your goals and actually mapping out a big picture vision for your life. The mindset shifts you'll experience are going to have a huge impact on your business and the work you do in Powerhouse.
YOUR SPECIAL, ONE-TIME OFFER
First...what's this all worth?
- The Powerhouse Core Program: $9,997
- 6 One-Day Implementation Intensives: $5,964
- Proprietary Tools, Templates & Resources: $3,997
- Unlimited Live Group Coaching: $5,964
- Private Facebook Group: $497
- Exclusive Private Voxer Access: $3,564
- Full access to our IG Power Play Program: $2,997
- IG Power Moves One Day Intensive Training: $997
- Creating Your Dream Business: Invaluable
- FREE GIFT: Ignite Your Best Year Yet: $1997
Total One Year Value: $35,974
But that's not what you'll pay . . .
You can join Powerhouse today as a part of our Introductory Rate and save BIG!
EBA® POWERHOUSE
Save the most when you pay in full.
PAYMENT PLAN
Have some flexibility and pay over 3 payments.
FULL VALUE OF THE PROGRAM:
$35,974
YOUR SPECIAL PRICING:
$3,997
(A one-year total cost of $3,997 and savings of 89%)
HERE'S WHAT'S INCLUDED:
- 12 Months of Access to the Powerhouse Core Program, with self-guided sessions and application designed to help you apply what you are learning to your own business
- 6 One-Day Implementation Intensives to create and build out each phase of the Powerhouse Freedom Path in real time
- Proprietary Tools, Templates & Resources to make implementing the Powerhouse Freedom Path in your own business even easier
- 12 Months of Access to Unlimited Live Group Coaching with our Powerhouse Coaching Team.
- 12 Months of Access to the Private Powerhouse Facebook Group to connect with your fellow Powerhouses
- Exclusive private Voxer access for direct access to the Powerhouse Coaching Team for 12 months
- Full access to IG Power Play for Weekly Reel Content plans proven to grow your business on Instagram for 12 months
- 12 Months of Access to the IG Power Moves One-Day Intensive to scale your business in less time using Instagram
- FREE GIFT: Ignite Your Best Year Yet 5-day Challenge Platinum Access
FULL VALUE OF THE PROGRAM:
$35,974
YOUR SPECIAL PRICING:
3 payments of $1497
(A one-year total cost of $4,491 and savings of 87.5%)
HERE'S WHAT'S INCLUDED:
- 12 Months of Access to the Powerhouse Core Program, with self-guided sessions and application designed to help you apply what you are learning to your own business
- 6 One-Day Implementation Intensives to create and build out each phase of the Powerhouse Freedom Path in real time
- Proprietary Tools, Templates & Resources to make implementing the Powerhouse Freedom Path in your own business even easier
- 12 Months of Access to Unlimited Live Group Coaching with our Powerhouse Coaching Team.
- 12 Months of Access to the Private Powerhouse Facebook Group to connect with your fellow Powerhouses
- Exclusive private Voxer access for direct access to the Powerhouse Coaching Team for 12 months
- Full access to IG Power Play for Weekly Reel Content plans proven to grow your business on Instagram for 12 months
- 12 Months of Access to the IG Power Moves One-Day Intensive to scale your business in less time using Instagram
- FREE GIFT: Ignite Your Best Year Yet 5-day Challenge Platinum Access
You can join Powerhouse today as a part of our Introductory Rate and save BIG!
EBA® POWERHOUSE
Save the most when you pay in full.
FULL VALUE OF THE PROGRAM:
$35,974
YOUR SPECIAL PRICING:
$3,997
(A one-year total cost of $3,997 and savings of 89%)
HERE'S WHAT'S INCLUDED:
- 12 Months of Access to the Powerhouse Core Program, with self-guided sessions and application designed to help you apply what you are learning to your own business
- 6 One-Day Implementation Intensives to create and build out each phase of the Powerhouse Freedom Path in real time
- Proprietary Tools, Templates & Resources to make implementing the Powerhouse Freedom Path in your own business even easier
- 12 Months of Access to Unlimited Live Group Coaching with our Powerhouse Coaching Team.
- 12 Months of Access to the Private Powerhouse Facebook Group to connect with your fellow Powerhouses
- Exclusive private Voxer access for direct access to the Powerhouse Coaching Team for 12 months
- Full access to IG Power Play for Weekly Reel Content plans proven to grow your business on Instagram for 12 months
- 12 Months of Access to the IG Power Moves One-Day Intensive to scale your business in less time using Instagram
- FREE GIFT: Ignite Your Best Year Yet 5-day Challenge Platinum Access
PAYMENT PLAN
Have some flexibility and pay over 3 payments.
FULL VALUE OF THE PROGRAM:
$35,974
YOUR SPECIAL PRICING:
3 payments of $1497
(A one-year total cost of $4,491 and savings of 87.5%)
HERE'S WHAT'S INCLUDED:
- 12 Months of Access to the Powerhouse Core Program, with self-guided sessions and application designed to help you apply what you are learning to your own business
- 6 One-Day Implementation Intensives to create and build out each phase of the Powerhouse Freedom Path in real time
- Proprietary Tools, Templates & Resources to make implementing the Powerhouse Freedom Path in your own business even easier
- 12 Months of Access to Unlimited Live Group Coaching with our Powerhouse Coaching Team.
- 12 Months of Access to the Private Powerhouse Facebook Group to connect with your fellow Powerhouses
- Exclusive private Voxer access for direct access to the Powerhouse Coaching Team for 12 months
- Full access to IG Power Play for Weekly Reel Content plans proven to grow your business on Instagram for 12 months
- 12 Months of Access to the IG Power Moves One-Day Intensive to scale your business in less time using Instagram
- FREE GIFT: Ignite Your Best Year Yet 5-day Challenge Platinum Access
I love how we applied the teaching right away.
"Phase 0 was phenomenal! I know it's only the beginning, but Phase Zero was phenomenal! and I've already gotten so much out of it. I love how we learned and applied the teaching by doing the work right away. The breakout groups were insightful too to get feedback right away. Thank you so much for helping me see there is so much more I can do to grow my business!!"
— Kristin Escalera, Raising Disciples Mom
FREQUENTLY ASKED QUESTIONS
How do I know whether EBA® Powerhouse will be right for me?
What sets Powerhouse apart from similar courses?
Powerhouse isn’t just a course or coaching program—it’s a complete, hands-on implementation experience tailored for high-achieving business owners who are ready to take their success to the next level.
What sets Powerhouse apart is its proven, step-by-step framework for sustainable growth. This isn’t about chasing the latest tactics or trends—it’s a strategic system designed to deliver consistent, measurable results. With nearly a decade of experience and over 15,000 success stories, we know what we're doing, and Powerhouse is built to help you achieve more, faster.
As a successful business owner, you already know how to execute—but strategy is where many businesses stall. Without a clear, comprehensive plan that connects the dots, even the best efforts can fall short of building lasting momentum. That’s where Powerhouse comes in. We provide the roadmap, guiding you through small, intentional steps that align with your goals and create unstoppable forward motion.
With Powerhouse, you’re never left guessing. We give you the exact steps to take, in the right order, so you can maintain focus, clarity and confidence. And we don’t just stop at teaching—you’ll have our support every step of the way as you implement the framework and build the business you’ve envisioned.
This isn’t about starting from scratch; it’s about scaling smarter, refining your strategy and unlocking the full potential of what you’ve already built.
How long will I have access to the program and resources?
You will gain exclusive access to the Powerhouse program, resources, and high-level support for a full year.
But what truly sets Powerhouse apart is the thriving community of like-minded, ambitious entrepreneurs. Many choose to stay beyond their first year, drawn by the ongoing coaching, cutting-edge resources, and unparalleled network of like-minded entrepreneurs.
When you join today, you secure your introductory rate, locking in continuous value. This isn’t just a program—it’s a long-term investment in your business success.
What is the investment?
The full value of Powerhouse is $35,974, but that's not what you'll pay today.
You've unlocked a special offer and can gain access to Powerhouse for $3,997.
Many of our students compare joining Powerhouse to taking graduate classes—it’s that comprehensive and that intense. When you put it into that context, it’s pretty incredible to consider that our tuition is far less than you would pay for one semester at a community college, or even just one class at a 4-year university, and yet this is a program that has the power to transform your whole business.
Will this help me earn more passive income?
Let’s set the record straight: the idea of completely passive income is a myth.
Sustainable revenue doesn’t happen without strategy and effort. At scale, building a business that generates consistent income requires systems and frameworks. What we teach in Powerhouse is how to implement scalable processes that drive evergreen sales and ensure long-term, continuous growth in your business.
Who is Powerhouse for? Who is it not for?
Powerhouse is for you if you have a well-established
6 or 7-figure business selling digital products online, but you want more consistent daily sales and you know you need a better strategy to take your business to the next level. It's also for you if your online business hasn’t quite hit 6 figures just yet, but you know you’re driven and motivated enough to get it there if someone can just give you a better strategic path.
And so we don't waste your time or ours, who is Powerhouse not for?
It’s not for you if high-level strategy and content feel overwhelming, or if you’re not interested in selling your own products. It’s also not for those focused on becoming influencers or unwilling to invest in their business. Growing your business takes commitment, risk, and resources—and the strategies we share aren’t free. If you’re not ready to take that leap, Powerhouse may not be the right step for you yet.
Can my team members participate in the program?
We're excited to welcome your team! While the Facebook group is exclusively for business owners, we strongly encourage your team to join you in the training. Imagine how much easier it will be to scale and streamline your business when your team is learning the same proven systems and strategies alongside you.
Empowering your team with the exact processes to implement what Powerhouse teaches is the ultimate way to set your business up for success. After all, fostering a culture of growth and learning is key to building a thriving, scalable business.
How much access do we get directly to Ruth?
Each month, you’ll have access to Ruth in two exclusive live coaching sessions designed to help you focus on what truly matters—making strategic decisions and driving growth without wasting time.
The first is IG Power Play Coaching, where you’ll get personalized feedback and strategies to elevate your Instagram presence. The second is Big Picture Strategy, a chance to tap into Ruth’s expertise and ask all the strategy questions! These sessions are the perfect opportunity to ask questions, get clarity, and make confident decisions that move your business forward.
On top of that, you’ll benefit from weekly Peer Mastermind sessions, Office Hours with the Powerhouse Coaching Team, and ongoing Voxer support. Our goal? To help you work smarter, not harder, so you can spend your time where it counts—building your vision and scaling your success.
Are there any other ways I can work with Ruth directly?
Yes! Ruth is available for high-level 1:1 coaching and in-person small-group masterminds. Email our team at eba@ruthsoukup.com for more information.
If I'm not quite ready, when will I have another chance to enroll? And will the tuition be going up?
Your next opportunity to enroll in Powerhouse is at least 3 months away, barring any changes made to enrollment periods. There’s a chance the price could go up at that time.
If you’re ready to scale your business and create consistent daily sales, we highly recommend joining during this special enrollment. Just imagine—in the 90 days you’ll wait for your next opportunity to join you could have your evergreen ecosystem live, delivering real results!
Have more questions? Our team is standing by! You can connect with us through the chat feature on this page, or by emailing us at eba@ruthsoukup.com.
It blew me away.
"Everything Ruth has taught me through the past few years has been excellent, so I expected this would be, too. But, it blew me away. I gained clarity and ideas that I didn’t even know were possible and now know how to apply it to my own business. I’m excited to see how I’ll be able to impact even more people this year with what I learned so far from EBA® Powerhouse."
— Gena Mayo, Music in our Homes